WHAT

“We are changing the way you know flooring.”

WHY

In the flooring trade’s race to capitalize on the growing luxury vinyl tile and plank market, we are seeing two separate but related problems at every link in the flooring industry supply chain.

Design: A Lack of real innovation in design. There are thousands of designs but so few are really carefully crafted with the beauty, functionality, and a story that will enhance or complete a space for ages.

Focus on consumer needs: The industry is out of sync with the consumer. The direction of most new flooring innovations has focused on ease of installation rather than consumer needs. Our focus will be timeless design, durable application, and a concern for the environment.

HOW

We travel the world looking for amazing designs. We carefully craft and develop them into the perfect flooring formats.

We test rigorously, and develop only the best flooring so you can rest assured that we are thinking, designing, and focused on the long term.

Everything we do will be measured against our mission to add value to every relationship we form. From material sourcing to the distributors, contractors, retailers, and especially the end use consumers, we will develop a floor that meets your needs; no matter where you are on the map, or what direction you are going.

A WORD FROM OUR CEO

Windrose Flooring will be bringing to the flooring trade, the best visuals the world has to offer in natural stone and timbers. Carefully selected from regions all over the world, our designs will capture unique, hard to find, and often protected works of nature without any additional need for mining or harvesting. With respect for, and in harmony with nature, we will bring all the natural beauty to the floor in a format more practical for today’s consumer.